14.12.2021 | Business | Branchenyt
Winter Nordstil 2022: Village presents cross-brand trends at point of sale
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The sails are set and off into the new business year: From January 15 to 17, 2022, Nordstil in Hamburg will provide the first fresh breeze of the season. In the Village in Hall A3, visitors can once again discover new products and learn how they can be attractively presented at the point of sale.
It is nearly impossible to imagine Nordstil without the Village. For the upcoming winter edition, ten exhibitors have once again joined forces in a joint presentation to show retailers the latest trends in merchandise presentation and selected product highlights from their ranges.
The special feature of the Village is that it shows how products from different brands work together and where synergies can be exploited. A coherent overall concept often doesn't require elaborate installations; what's much more important are design approaches that are easy to implement, creative, and ultimately efficient.
The Village also offers the perfect opportunity for personal exchange and networking. Taking part this time are the brands bLuxe, Bon Dep As No Filial, Frohstoff, Gift Company, Good Old Friends, Joouls / IHAK, Mossapour, ppd Paperproducts Design, PIFFANY Copenhagen and Sompex.
As the A halls of the Hamburg fairgrounds are no longer occupied by the vaccination centre, the Village will be located at the upcoming Nordstil in hall A3, booth E67 and E75.
"Ten strong brands full of ideas and with new collections bundled in one place - especially in times like these it is very important to stick together as companies. With the Village, we enable visitors to take a short break from the hustle and bustle of the trade fair, present our new products and encourage interactive exchange between customers and the company. Experiencing products and brand worlds again with all the senses and, above all, meeting people in person - the past few months have shown us just how important this direct exchange with one another is and that all digital formats are merely a supplement to this. That's why we are particularly looking forward to meeting friends, customers and business partners again next January at Nordstil," says Tobias Pommerich, Marketing Director, ppd Paperproducts Design.
The next Winter Nordstil will be held 15.-17. January 2022 and the next Summer Nordstil will be held 23.-25. July 2022.
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